Senior Marketing Analyst

Blast Analytics & Marketing

Location: Rocklin, CA | Type: Full Time | Level: Experienced

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Targeted Hire By Date: 06/29/18
Requisition #: BAM0064M
Posted/Updated: 03/06/18

Ready to Make your Mark?

We are actively seeking a Senior Marketing Analyst who can build trust and execute with an understanding of probability, data biases, and objective. Specifically, the Senior Marketing Analyst will engage clients to leverage data in support of their decision making, ask critical questions and work with executives to provide statistically-sound insights.

Functioning as a key member of our Analytics consulting team, this role contributes actionable recommendations and helps strategize and measure conversion optimization. This client-facing role will help organizations by performing (and not limited to) marketing campaign optimization, attribution modeling, and media mix modeling.

This is a full-time opportunity that will work in our Rocklin, CA location or optionally, remote-based.

Who We Are

Blast Analytics & Marketing is a leading analytics and digital marketing consulting company supporting leaders to EVOLVE their organizations. Through our deep expertise and proven process honed over 19 years working with clients worldwide, we help enterprises transform their data into actionable insights and better decision making — to do more of what works and less of what doesn’t. Our company is driven by smart, talented people who have a strong desire to learn and apply their knowledge, constantly evolving and pushing ourselves each day.

Why Work at Blast

At Blast, we believe in meaningful work. Regardless of role, you'll have the opportunity to Make Your Mark every day, solving challenges and seeing the positive impact of your contributions, as we support leaders to EVOLVE their organizations. Join us to Make Your Mark — on each other, our clients, our company, our industry, and the community. Ask any employee why they come to work at Blast, and they'll say "to make my mark!"

To Be Successful

  • You will leverage your ability to build trust and develop strong personal internal and external relationships
  • Make your mark in marketing optimization and deliver meaningful results for clients that meet or exceed their marketing goals (i.e. maximizing the value of marketing budgets)
  • You’ll provide in-depth web and mobile app conversion optimization, personalization, and optimization recommendations in multiple industries and geographic regions
  • Evolve your intellectual curiosity and help drive company and client success

Desired Knowledge, Skills, & Qualifications

  • Motivated, passionate, ability to work independently and as part of the team
  • Familiarity with differentiation, persuasion, marketing optimization, usability metrics and related statistical concepts
  • Proficient knowledge of probability, attribution modeling, statistical biases
  • Experience with Digital Analytics platforms such as Google Analytics (360), Adobe Analytics, ClickStream Data
  • Experience with CRO, MVT and A/B testing tools such as Optimizely, Adobe Target, Google Optimize
  • This position will be client-facing, therefore applicants should be comfortable speaking publicly, creating presentations and thinking on their feet
  • BS/BA in marketing, finance, mathematics, or economics, preferred

Primary Responsibilities

  • Leverage marketing channel data to build and interpret attribution models for client success
  • Lead, analyze and present learnings and recommendations to clients
  • Establish client roadmaps for ongoing optimization to drive continuous impacts
  • Track industry, local market, paid search competition, and marketing mix to adjust campaigns and optimize marketing channels
  • Collaborate with clients and internal team members to develop measurable strategies for optimizations on web, mobile apps, email marketing campaigns, and paid search while evolving business and testing objectives
  • Reinforce your optimization plans and results with data: analyze performance, behavioral/psychographic data, demographic data, and more using analytics tools such Google Analytics and Adobe Analytics


  • Quick learner and a self-starter
  • Strong technology base, with awareness of developing trends
  • Experience planning, developing and executing website/app Personalization using tools such as Optimizely Personalization and Adobe Target
  • Account management
  • Collaboration skills

You Will Work With

Director, Analytics Strategy; Analytics Strategists; Director, Optimization; Digital Marketing along with Reporting Team Members and other Subject Matter Experts (SMEs).

Are You a Fit?

Blast Analytics & Marketing is a small yet rapidly growing company that is continuously inspired to learn and tackle challenges in digital analytics and marketing. To get an idea of whether or not you would be a fit within our culture, please review our core values.

Compensation & Benefits

In addition to a competitive salary based on experience, Blast offers extensive benefits for full-time employees, including medical, dental, and vision insurance, unlimited paid time off, a 401(k) plan, and much more. We provide a supportive, challenging, and fun work environment to ensure teamwork, productivity, and teammate happiness.

How to Apply

If you like what you’ve read thus far, please complete the application form and submit your cover letter and resume in PDF format. We read cover letters and weigh them heavily in our decision to consider an applicant. We are not interested in placement agencies or companies at this time.  

Blast Analytics & Marketing is an “at will” employer. Compensation, benefits, and job descriptions are subject to change based on individual performance and business conditions.

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